Featured Projects


Smoke and Alcohol Free Media

About the project

UK Smoke and Alcohol Free Media is a project set up and run by UKCTAS at The University of Nottingham. The project is run by Dr Jo Cranwell and is aimed at investigating the tobacco and alcohol content of films, television, magazines, music videos, computer games and social and digital media popular in the UK.

The project has included a series of published studies that have quantified both tobacco and alcohol content across these media, measured British adolescent exposure to it, and has examined the association between playing computer games and alcohol and smoking behaviours in adolescent players.

The UKCTAS which is a UKCRC Centre of Public Health Research Excellence which has received funding from the British Heart Foundation, Cancer Research UK, the Economic and Social Research Council, the Medical Research Council and the Department of Health.


Jo Cranwell
UK Smoke and Alcohol Free Media Project
UK Centre for Tobacco and Alcohol Studies
Clinical Sciences Building, City Hospital
Nottingham, NG5 1PB

Email: Joanne.Cranwell@nottingham.ac.uk

LATEST Report: Adult and adolescent exposure to tobacco and alcohol content in contemporary YouTube music videos in Great Britain: a population estimate.

Examples of alcohol branding in music videos:

Busta Rhymes - Thank You

Featuring: Q-Tip, Kanye West, Lil Wayne.

Robin Thicke - Blurred Lines

Featuring: T.I. & Pharrell.

Nicki Minaj – Anaconda

Pitbull - Timber

Featuring: Ke$ha.

Jennifer Lopez - On The Floor

Featuring: Pitbull.

Icona Pop - All Night

Key Links

United Kingdom

Department for Culture Media and Sport
British Board of Film Classification
Film Distributers Association
ASH - Smoking in films